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5 Tips Leading To A Better SEO Foundation

One of the primary issues that face website owners is trying to promote their websites and place it in front of the paying clients. This is usually attained by getting the best possible rank in the SERPS (Search Engine Rank Pages), which comes down to sometimes crossing your fingers and hoping to get onto the first page of Google or the other engines such as Yahoo and Ask if you don't take action.

It's important to understand if you are promoting a popular product or list of services you may have hundreds if not thousands of professionals in your niche all competing for that same spot and maximum visibility. For you to get a leg up on the competition you need to do some fine-tuning of your site with search engine optimization. The basics are not as complex as they may sound and the steps below can give you some guidelines to increasing your site to get some much-needed love from the Google Machine.

Step 1: Check the layout and design of your website

Whilst you may think you come to the masses with an impressive looking website, it might also be at the root of your problems. Does your copy start half way down the page, rendering it more difficult for the search engines to understand what your site is about? Do you have full oversized hero images which make your page slow to launch or is there too much white space between the lines? It's not difficult to tweak your web pages to get them right.

Step 2: Have you located keyword phrases logically through your website?

Key phrase stuffing can be seriously bad for your site but so can lack of keywords. It's no longer good enough just to put your keywords in the title and tags, you need to have a number located appropriately within your duplicate and articles. Your critical keywords are ideally available in your first passage of text, and should end up being used in your headline and in your backlinks to your site.

Step 3: Text links and site maps

To make sure your site is recognized and positioned you need to make certain that all of your pages are being found by the web bots because they crawl your site; this means you need to get your site indexed properly. It's important to include a site map on your website that shows all backlinks to your inner pages. Another good habit to get into is creating a routing menu with text links, these are easier for the search engine bots to adhere to and identify your pages. On-Page search engine optimization is just as critical as off web page.

Step 4: Backlinks - Quality vs. Amount

The moment you are trying to position your highly competitive niche you will want quality one-way links to your site. You will find that when you have good content that presents value to your audience in your site others will take note and link to you as it provides some credibility for their sites as well.

But link building is time-consuming and can take a while to build up, in the meantime you can actively pursue yourself requesting links on your own, the more links the better but keep it relative. Take note that quality links will outdo a high number of links any day in terms of getting your site a better visibility position.

Step 5: Stay Up To Date With Search Engine News

Search engines change their algorithms quite frequently and it is important to stay up to date. This isn’t as hard as it may sound, there are numerous forums and blogs on the net that regularly post information on the latest changes.

Subscribe to the industry leaders newsletters or sign up for relevant forums so you always stay on top of the never-ending changes in the SEO world.

Search engine optimization (SEO) can be extremely complex and intimidating, but if you'll follow just these few simple steps you'll have a very simple foundation they will help you get there much quicker than your competition.

Jim Coffey II

Founder | Byto SEO | Shallotte SEO

"I love what I do. I help businesses explode their revenue by increasing their online visibility. In my world everyone wins. Your business grows, your clients find your great quality products and services and I live everyday knowing that I helped a company grow which in turns helps everyone. Business Owners, Employees and our communities. Win/Win/Win. It just doesn't get better than that."

    Search Engine Marketing Expert Jim Coffey II

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