5 TIPS LEADING TO A BETTER SEO FOUNDATION
A Better SEO Foundation in 5 Easy Tips
One of the primary issues that face website owners is trying to promote their websites and place it in front of the paying clients. This is usually attained by getting the best possible rank in the SERPS (Search Engine Rank Pages), which comes down to sometimes crossing your fingers and hoping to get onto the first page of Google or the other engines such as Yahoo and Ask if you don't take action.
It's important to understand if you are promoting a popular product or list of services you may have hundreds if not thousands of professionals in your niche all competing for that same spot and maximum visibility. For you to get a leg up on the competition you need to do some fine-tuning of your site with search engine optimization. The basics are not as complex as they may sound and the steps below can give you some guidelines to increasing your site to get some much-needed love from the Google Machine.
Step 1: Check the layout and design of your website
Whilst you may think you come to the masses with an impressive looking website, it might also be at the root of your problems. Does your copy start half way down the page, rendering it more difficult for the search engines to understand what your site is about? Do you have full oversized hero images which make your page slow to launch or is there too much white space between the lines? It's not difficult to tweak your web pages to get them right.
Step 2: Have you located keyword phrases logically through your website?
Key phrase stuffing can be seriously bad for your site but so can lack of keywords. It's no longer good enough just to put your keywords in the title and tags, you need to have a number located appropriately within your duplicate and articles. Your critical keywords are ideally available in your first passage of text, and should end up being used in your headline and in your backlinks to your site.
Step 3: Text links and site maps
To make sure your site is recognized and positioned you need to make certain that all of your pages are being found by the web bots because they crawl your site; this means you need to get your site indexed properly. It's important to include a site map on your website that shows all backlinks to your inner pages. Another good habit to get into is creating a routing menu with text links, these are easier for the search engine bots to adhere to and identify your pages. On-Page search engine optimization is just as critical as off web page.
Step 4: Backlinks - Quality vs. Amount
The moment you are trying to position your highly competitive niche you will want quality one-way links to your site. You will find that when you have good content that presents value to your audience in your site others will take note and link to you as it provides some credibility for their sites as well.
But link building is time-consuming and can take a while to build up, in the meantime you can actively pursue yourself requesting links on your own, the more links the better but keep it relative. Take note that quality links will outdo a high number of links any day in terms of getting your site a better visibility position.
Step 5: Stay Up To Date With Search Engine News
Search engines change their algorithms quite frequently and it is important to stay up to date. This isn’t as hard as it may sound, there are numerous forums and blogs on the net that regularly post information on the latest changes.
Subscribe to the industry leaders newsletters or sign up for relevant forums so you always stay on top of the never-ending changes in the SEO world.
Search engine optimization (SEO) can be extremely complex and intimidating, but if you'll follow just these few simple steps you'll have a very simple foundation they will help you get there much quicker than your competition.
Is Increasing Visibility and Generating More Revenue Important To Your Business?Free Website Analysis
"Your Business IS Our Business"
The Digital Marketing Revolution is in full swing and Byto SEO was established with one thought in mind... "Your Business IS Our Business!" Let's Face it, on today’s extremely aggressive digital marketing playing field a simple website with little to no authority in Googles Eyes isn't enough. A website that doesn't rank well will not generate the clients needed to sustain your business or assist you in generating the revenue it takes to be successful. Byto SEO is the Best, Professional SEO solution for your online business visibility. You need more clients and exposure for your business and ranking your website at the top of the Google Search Engine Results Pages should be your companies number one strategy! In this article even Forbes Magazine attempts to reinforce this all important business fact by listing the five reasons why having a strong website is vital to your business . Your business success depends on your professional exposure. Your business website must reach across multiple platforms of social media, have a clean and updated presence, include proper On Page Optimization, behind the curtain technical SEO, be optimized for mobile reach, blogs, articles, and much, more. Most Founders, CEO's and Small Business Owners simply don’t have the time it takes to manage this vital business necessity or the caliber of man power to handle it much less the cost involved to hire an on site expert in this field. Our SEO Agency success depends on your online business success and we pride ourselves on dominating the competition in the Google Ranking Arena!
Our Marketing Forte
Additional Add-On Services
Web Design is not a niche we want to pursue however there are times when a client request a "Ground Up" package. We've built 1000's of Websites, including the one you're on now, and if you would like us to take a look at your situation we would be happy to. If you're a start up business on a tight budget this may be a great option for you. Search Engine Optimization is certainly easier if we start with a clean slate.
You Tube is the second largest Search Engine next to Google and over the years our marketing efforts have forced us to house a large collection of "Pre-Packed, Ready To Go" videos for our clients. These videos cover several niches and only require a couple of days to brand to your company. If you need a video for your business this could solve a huge, and expensive headache for you. Take a look at our video page here: Byto Niche Videos
This is another niche that we are NOT pursuing however in an effort to extend our in house professionalism to our clients we have decided to offer hosting in addition to your SEO/Website Development package if your business requires it. Sometimes it just makes things easier to let a team you trust handle everything under one roof.
It can be tough to maintain a 100% positive 5 Star Reputation online and when those negative reviews come up we can certainly assist. These reviews cannot be erased but they can certainly be pushed out of the way of potential client visibility. If this is of interest to your company add a note when you complete your Discovery Form and we'll take a look at the situation and be happy to discuss.