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What is Link Building for SEO

Link Building for SEO

Search engine optimization has changed and become a very popular way to market a business. It is truly focused organic traffic because it puts a website in a higher position on terms and questions that a business's prospects are searching for at that exact moment. It puts the advertiser in charge because they are not direct marketing to the customer instead, the customer is looking for them. This doesn't replace other kinds of marketing such as Direct Marketing or how to manage your social media. Rather, it is a supplement to other types of marketing. However, it is more targeted than any other kinds of marketing due to the nature in how it is utilized. When someone is actively searching for a solution to a problem, you will find that they may very well be ready to buy right then.

One of the main aspects of SEO, or search engine optimization, is linking back to your website. These are like votes for your website. Search engines keep track of a number of links which are referring back to a given website. The more links built to a website the more virtual votes it has. The search engines make use of this to compute the reputation of the website. So, you could be thinking this is easy. All you have to do is just build links and then your website ranks in the top of the SERPs. Well, it is not exactly that easy for a few different reasons.

One, there are certain tactics that need to be completed to get links to begin with. Then the link building needs appear natural. When it looks like the links are being built artificially the search engines may penalize the site. They will penalize by not showing the website in the results at all or decreasing the rank of the website.

The best way to build a site's authority in the eyes of the search engines, again, is naturally. This particular tactic is basically completed by writing good, fresh, quality content that other webmasters will want to hyperlink to. This is the safest and best way to build links. However, it takes the time to do, and can mean your website gets approved in the rankings by people who know how to build links better. That means you will need to find places to build alternate SEO links at a slow and steady place.

One great source is commenting on your favorite relative blogs. You could find websites that are strongly related your site and read their content. Leave a comment that is related to this content in the article. Many allow you to place a link back to another site when you do this. Just make sure you leave a relevant link and do not junk mail their entire site.

SEARCH ENGINE OPTIMIZATION puts the advertiser in the driver's seat in the buying cycle. Other forms of advertising put the advertiser at the mercy of the medium. With television, newspapers and other similar methods you are just casting a net into the oblivion in hopes of catching something. With SEO, it is like putting a honeypot on the doorway and having the bears come to you. It really is more direct and focused and brings in people that desire a solution to something at that very moment and could have profit hand ready to buy.

Jim Coffey II

Founder | Byto SEO | Shallotte SEO

"I love what I do. I help businesses explode their revenue by increasing their online visibility. In my world everyone wins. Your business grows, your clients find your great quality products and services and I live everyday knowing that I helped a company grow which in turns helps everyone. Business Owners, Employees and our communities. Win/Win/Win. It just doesn't get better than that."

    Search Engine Marketing Expert Jim Coffey II

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