Why does search engine optimization matter
Why does search engine optimization matter?
During the last few decades, Search Engine Optimization (SEO) has undergone some drastic changes with people scrambling in dread as they saw their rankings drop on Google.
While there are those who had their websites lose their rankings on Google, some site owners didn't and the amazing thing is that their websites really moved up the search engines. What gives? Well, the site owners who surfed on the changes of Google rather understood something that other website owners didn't. They understood the basics. And what are these basics in SEO?
Thus, regardless of what you do (and no matter what black hat SEO marketers are saying), terrific content will always remain king. No matter what you do, always build. Publish great relevant content and publish it often, because one factor in the algorithm of search engines is its content is updated by a site and how the content is.
If that seems a good deal, it is, particularly if you're maintaining hundreds of websites.
But actually, you don't have to write your own content. You can curate content or get content from other websites (text, pictures, and videos) and then add a few paragraphs here and there while linking to the source of your articles. Curating content has been demonstrated to be an effective way of getting the search engines to spider your content.
Due to some changes in Google's algorithm, some people have disregarded back links as worthless in getting ranked. But this thought is counterproductive. Back links do matter rather than quantity more.
Another element that Google is taking into account is the user experience. That will help in getting your websites ranked if your website visitors are staying doing things here and there.
A profile on Google plus one won't hurt either. Create a Google Plus account and connect it to it. Make certain that you set the relationship of the link to "writer" because it is going to show to Google that you are a real person.
In all, SEO is something that you consider doing if you would like to make Internet Marketing seriously. From getting a trusted website that is ranked is Google benefit. Thus, when you get ranked on Google, it'll be easier to recommend products.
Even with Google's Panda and Penguin updates, some things haven't changed and these basics won't ever change for as long as search engines stay search engines.
So why does search engine optimization really even matter?
SEO matters in a big way and has become highly competitive in the past few years as the number of websites on the internet has increased exponentially. Nevertheless, it's still possible to rank for many keywords if you exert some effort.
There are really three principal categories that impact your SERP ranks, namely, on-page factors, off-page factors, and social media activity.
On page variables will consist of things like the way your website is built, and the sort of content that is on your website. Generally, bigger sites do better than smaller websites and websites with original, compelling content will do far better compared to sites with duplicate or content that is subscribed.
Content that's original, interesting, and contains video and images in it are essential to ranking well in the SERPs. If you don't have this type of content, you won't receive favorable rankings from Google.
Other on-page facets will be things like the loading time of your site and the articles in your title and meta tags.
Off-page factors generally consist of the types of hyperlinks that you've got to your site. Links have long been a very large ranking factor, and they are still an element in organic search result rankings. But, Google closely scrutinizes the types of links that are pointing to your website. Google only needs to see "natural" links to your website. They really frown upon people joining blog networks and other methods of artificially getting links to their websites. In fact, if it seems to Google like you've got unnatural links to your site, they will not give you high positions in their search results and they might go so far as to de-index your website.
Of course, links from sites that are high PR and considered authority sites are very valuable hyperlinks. Links from sites that are low PR are not so valuable. Many links that are simple to obtain, for example, profile links have been devalued greatly by Google in recent times.
Additionally, the anchor evaluation employed in your hyperlinks must possess considerable variation. If it seems to Google like you are optimizing a specific page in your site to rank for a keyword, they may slap you with an additional optimization penalty.
Social networking activity can be employed as an element in determining your rankings in the SERPs. When there is a large social networking buzz with respect to this content on your site, your rankings will improve significantly. Social media sites like Facebook, Twitter, Google Plus, Pinterest, and LinkedIn figure prominently in search engine results.
Google has also created a mechanism for site owners to author their articles in Google Plus. This feature makes it difficult for somebody else to copy your content and claim it as their own. It can also allow you to increase your ranking in Google's search engine results.
Face it, Search Engine Optimization matters and is a serious factor for the future of any website.
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