Pay Per Click VS Search Engine Optimization
Why SEO Is Better Than PPC
This has certainly been said before but it bears repeating: Internet traffic is the lifeblood of any online undertaking.
The success of an internet business greatly is determined by the amount of traffic it can generate for its pages. This is an indubitable fact. What is subject to a lot of debate, however, is the matter of Why SEO is better than PPC, two of the best traffic making approaches. SEO is an abbreviation for Search Engine Optimization which is quickly turning into Search Experience Optimization. PPC means Pay Per Click. Though their target audience is the same, they are really different concepts that require different techniques and processes.
The two are effective methods of garnering visitors for a website, but one strategy can work very well for certain circumstances while with the other, you may face problems creating traffic in the same situation.
To be successful with either method or with both of those, marketers should know their advantages and limitations so they can be used appropriately under optimal conditions.
When is it best to decide on SEO?
SEO relates to a classification of techniques that are targeted to propel a particular website to the first page of the search engines. (This is what we do)
SEO is very important for online businesses, as statistics show that 80% of the traffic that can be made for any website will come from the search engines. The largest search engine is undoubtedly Google, which garners more than four hundred million searches per day, hence, most SEO promotions target this specific search engine.
So, when exactly should you use SEO techniques? Below you'll find some circumstances when SEO would show highly good for an online business. Keep in mind we're a tad biased in this process. But, we're willing to provide as much valuable information to you in an effort to allow you to make a good decision on our company.
SEO has a comparatively long gestation period. It just takes time. Progressing to the first page of search engine results will not happen overnight or even in a week. Obtaining to the most notable of the SERPs will need time. On the other hand, once your website gets there via SEO, you will enjoy sustained traffic. Also, if you keep up with your SEO campaign, working to maintain and improve results, you can stay in the loop for years and reap long-term benefits.
Whenever you wish to build an authority site. A great authority website is an established resource center for a particular niche. It's the "go to" website anytime members of that market need certain information. A great authority website, once it gets going, will be able to generate a lot of traffic based on URL recall alone. The best way to build an authority website is through creating traffic to your pages and eventually building up a reputation until it becomes popular enough to dominate its market. The only way to generate the traffic required is through ingenious content powered by smart SEO planning and execution.
Keep in mind that Websites are virtual real properties. Productive SEO will raise the value of these properties. Exactly like Real Estate. If you're planning to sell your website for reduced price, you have to increase its value. There are numerous factors that can bring about increasing its value. A few of these are the amount of traffic generated, consistency of traffic generated, page rank, search engine rankings, link popularity, and so on. All of these fall in the realm of SEO.
Keep in mind that SEO isn't "Free Clicks”. There is a tremendous amount of work in creating and promoting content which takes consistent effort and a major investment of time and money.
In my professional opinion tho it is the best long term investment for any company that is interested in creating an Asset that has long term value vs a monthly recurring expense. If you sell your business the SEO that has taken place and landed your website on the first page provides a value that your buyer will be attracted to. All other marketing is just an expense and drives the value of your business down.
So When Do I Use PPC?
Right now we go to the other side of the SEO versus PPC controversy. I promise to provide unbiased value on this subject… as hard as it may be… I'm going to do it.
Pay-per-click marketing is a method of advertising on search engine results web pages. Basically, you bid to have your advertising seen in the sponsored results when someone types in a query including your keywords.
Why do we call it "pay per click"? Because you have to pay for each user who clicks on the advertisement you are promoting.
Well-liked PPC systems include Yahoo AdWords, Yahoo Advertising, and Facebook's advertising systems.
So, when exactly should you use PPC marketing?
Listed below are some circumstances when PPC would prove to be used for an online business.
When immediate answers are desired. PPC will deliver results fast. Incredibly fast! You may count the minutes before a dash of visitors come flowing to your pages. This kind of response is because the minute your PPC campaign is approved (provided that your bids are high enough to merit priority placement), your advertisements will immediately be displayed for thousands of individuals to see. The traffic will almost be instantaneous.
Hence, PPC works amazingly well with product launches, squeeze pages, cost per action marketing and affiliate marketing online regarding high converting offers, joint venture (JV) projects, in season promotions, event-focused marketing, and analogous online business promotions.
When highly targeted traffic is sought. Unlike SEO, PPC marketing will allow you to instantly narrow down your prospects based on their demographic data. A large number of PPC platforms, like cultural media sites, allow you to promote to the age range, gender, income bracket, education level, and even marital status of the people who will be able to view your ad. Popular online communities like Facebook also permit you to target people centered on their hobbies. These types of make PPC a powerful way of achieving the narrow band of individuals your business needs, and leading those to your web pages. SEO will allow you to target in the same manner however the only discerning factor is the time required to obtain visibility.
When promoting a time-sensitive offer. Marketing products, services or events with an expiration date is always a race against time. For these time-sensitive offers, the expedience of PAY-PER-CLICK marketing would be perfect. Promoting an offer that will be ending in 2 days? No issue. PPC can deliver the traffic you need in a subject of minutes.
Whenever your website isn't made for SEO which requires content-rich websites that are regularly updated. PPC is the only way to 1) inform the search engines that your site is relevant, and 2) remind the search engines you exist in order to keep your site at the top of the pile. Some websites are not created for this. Squeeze pages, for example, will not have the required content to even merit a second glance from Yahoo. For websites like this, traffic can be produced from PPC campaigns.
If you need to dominate search results for your keyword category. PAY PER CLICK results are displayed above the natural search results. This prominent position means that in many circumstances, just as much as 40% of the search traffic goes to the top 3 sponsored links. By being absent from PPC you're conceding reduction of all those clicks to your competitors. In the event you're serious about making the most of your click-share of the available pursuit of keywords relevant to your business, you absolutely must embark on PPC! ( and pay the highest price to be seen as well as hope it's not your competition clicking on your ads just to see your marketing)
These types PPC advertising of are some situations when you might have a preference towards one marketing method or maybe the other.
I personally believe that PPC has its benefits but my thinking is always long term. I know that PPC is a necessary evil and has its place in the digital marketing world but in my past, it has always presented a short-term solution to a long-term problem. Consistent Professional Business Visibility.
Every P&L statement that I've ever viewed for my past businesses have always had one category that I dreaded to see. Monthly Marketing Expenses. Well, PPC is a monthly marketing expense. When you spend your money on it this month and your potential clients click on your ads... your money is gone. Phsst! Like a little puff of smoke. Then my eyes always went to the monthly profit. How can increase my assets? SEO “IS” an “Asset”. When you do the work, it stays put and all that is required is a little maintenance to keep your competition at bay.
List “Google Page #1 Visibility” on an Asset sheet if you ever decide to sell your company and see if it doesn't increase the value as well as justify your price. I bet you won't want to list your PPC budget when trying to sell.
Is Increasing Visibility and Generating More Revenue Important To Your Business?Free Website Analysis
"Your Business IS Our Business"
The Digital Marketing Revolution is in full swing and Byto SEO was established with one thought in mind... "Your Business IS Our Business!" Let's Face it, on today’s extremely aggressive digital marketing playing field a simple website with little to no authority in Googles Eyes isn't enough. A website that doesn't rank well will not generate the clients needed to sustain your business or assist you in generating the revenue it takes to be successful. Byto SEO is the Best, Professional SEO solution for your online business visibility. You need more clients and exposure for your business and ranking your website at the top of the Google Search Engine Results Pages should be your companies number one strategy! In this article even Forbes Magazine attempts to reinforce this all important business fact by listing the five reasons why having a strong website is vital to your business . Your business success depends on your professional exposure. Your business website must reach across multiple platforms of social media, have a clean and updated presence, include proper On Page Optimization, behind the curtain technical SEO, be optimized for mobile reach, blogs, articles, and much, more. Most Founders, CEO's and Small Business Owners simply don’t have the time it takes to manage this vital business necessity or the caliber of man power to handle it much less the cost involved to hire an on site expert in this field. Our SEO Agency success depends on your online business success and we pride ourselves on dominating the competition in the Google Ranking Arena!
Our Marketing Forte
Additional Add-On Services
Web Design is not a niche we want to pursue however there are times when a client request a "Ground Up" package. We've built 1000's of Websites, including the one you're on now, and if you would like us to take a look at your situation we would be happy to. If you're a start up business on a tight budget this may be a great option for you. Search Engine Optimization is certainly easier if we start with a clean slate.
You Tube is the second largest Search Engine next to Google and over the years our marketing efforts have forced us to house a large collection of "Pre-Packed, Ready To Go" videos for our clients. These videos cover several niches and only require a couple of days to brand to your company. If you need a video for your business this could solve a huge, and expensive headache for you. Take a look at our video page here: Byto Niche Videos
This is another niche that we are NOT pursuing however in an effort to extend our in house professionalism to our clients we have decided to offer hosting in addition to your SEO/Website Development package if your business requires it. Sometimes it just makes things easier to let a team you trust handle everything under one roof.
It can be tough to maintain a 100% positive 5 Star Reputation online and when those negative reviews come up we can certainly assist. These reviews cannot be erased but they can certainly be pushed out of the way of potential client visibility. If this is of interest to your company add a note when you complete your Discovery Form and we'll take a look at the situation and be happy to discuss.
Byto SEO is a proven, professional and aggressive Global Search Engine Optimization Company with a laser focus on consistently ranking web pages. This is our forte, the reason we get out of bed in the mornings and very simply, our passion. Our craft isn’t taught in schools or accredited universities and there are no two SEO’s alike. Our business is results driven and our education comes from hard knocks experience and staying connected with the best in our industry. At the end of the day, SEO is an investment that creates an asset for your company which in turn creates long term value, unlike a monthly marketing expense that never goes away. SEO requires time, energy and significant resources to precisely and delicately synchronize with Googles algorithms and move your website into a dominate visibility position. This often magical achievement is diligently sought after because of the wealth of free leads it provides the end user. A page one, position one website ranking for your company can explode your revenue stream because of the number of leads that only click on the first available option on the page. A number one position in the Google Search Engine Rank Pages means a change of up to 40% over the previous positions, including number two in terms of leads and website views. In this position, you will dominate your competition and this makes SEO a staple for any business. At Byto SEO we understand what it takes to position your website at the top and keep it there. Let’s take a look at your online website presence by starting with either a quick, almost instant automated SEO Analysis or begin our deep investigation process by completing our Discovery Form. Your choice of the buttons below.